Glenn Close sets back Disability Rights 50 Years

Glenn Close has won an Emmy, a Golden Globe, a Tony, and has been nominated for an Oscar, but she still can’t seem to get a simple PSA right. She and her sister Jessie, who has bi-polar disorder, have recently launched a new campaign to reduce the stigma associated with mental illness- but are they [...]

Can social marketing reduce stigma?

This was one of the questions I addressed in my masters thesis this past summer. Specifically, I wanted to explore how different cultural interpretations of disability would affect communication efforts to reduce stigma in developing countries. More on that later.
As I was doing research, I came across a very interesting campaign from Scotland. The tagline [...]