The information I’ve always wanted, but haven’t really been looking for!

Have you ever wondered just HOW socially responsible the companies you frequent are? Maybe you know the histories of a few, (we all know we shouldn’t shop at Wal-Mart) but wouldn’t it be great to have a database standing by to let you know what you SHOULD know about the companies you support? Do they pollute the environment? Break child labor laws? Assert political influence?

I understand the power of my wallet – I think most Americans do. But more often than not, we just don’t do our homework. After all, where do you start?

The folks at knowmore.org have made it just a little bit easier. Knowmore.org maintains a database of major corporations and any known issues – including workers’ rights abuses, human rights abuses, environmental concerns, and issues of political influence and business ethics. The database already has information on over 200 companies, and it contains praise as well as criticism.

That’s all well and good. But again, who wants to research a company everytime they run to the store? The question again becomes a matter of getting the information out there.

Again, Knowmore.org steps up to the plate with their FireFox extension (more information and download here).  A quick and simple download can help you become more socially conscious as you surf the web. The extension has three main features:

1) Company Website Alerts – if you navigate to the page of Company X and they are in the Knowmore database, an aleart will appear at the top of your FireFox browser.

2) Search Engine Integration- now when you search for brands, or products, Knowmore will display icons next to those companies’ URLs in the search results

3) Amazon Integration – Alongside products in the online amazon.com catalog, Knowmore icons will be displayed next to any corporation that appears in the database.

This tool is very easy to integrate and use in your daily activities and personally, I look forward to learning more about the companies and products I use.

Great next steps…

– where to write an organization if their business practices are unseemly- a link would be great!

– socially responsible alternatives, although this might be the job of an advertiser, not necessarily Knowmore

What else? Would this make you change your shopping habits? What would make it easier to do something with your new-found knowledge?

Advertisements

One response to “The information I’ve always wanted, but haven’t really been looking for!

  1. Excellent Post. I’ve been following knowmore.org for a while now.

    You’re comment “But again, who wants to research a company every time they run to the store? The question again becomes a matter of getting the information out there.” is spot on.

    Thank you for getting the information out there, and as long as people like you and I keeping getting it out there, people will keep learning.

    Knowledge is power, ya know.

    Keep up the good fight.

    Adam

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s