A great friend of mine and amazing woman, Jayne Cravens has just added a new resource to her website with information and tips on how to build staff capacities to communicate and present. The information she has posted was developed while she was in Kabul, Afghanistan, working with the Ministry of Rural Rehabilitation and Development. While she was there, she not only did outreach work, she developed materials to teach the local staff how to do the outreach themselves. (Yeah for capacity building!!)
As she points out,
Marketing and public relations is never just one person’s responsibility at an organization, regardless of everyone’s job titles; everyone at an organization will interact with other staff, partner organizations, potential supporters and the general public at some point, and therefore, everyone needs to be able to talk or to write clearly about his or her own work and that of the organization overall.
What’s really cool, is that she has made these materials available online – and you can customize them to fit your own needs. (Double yeah for more capacity building!)
Included on the site are
- a workshop for women in strict religious cultures to cultivate their presentation and public speaking skills
- a workshop and tip sheet to help staff write better reports
- a slide presentation to help staff take photos in the field that will serve a variety of communications and reporting purposes
Check it out, pass it along. Its a great resource!