AARP catches the youth, hope train

Osocio is one of my favorite blogs to follow- they always have great examples of social marketing campaigns from around the world.

This one, is from AARP- The American Association of Retired Persons, and its a product of their “U@50” video contest. (Getting young people to think about retirement is a tall order! Kudos to AARP for their Youtube contest. You can see the winners here.)

The play on words is great, and evidentally its based on an Argentinian election campaign ad by Lopez Murphy. He didn’t win, but his ad won the Silver Lion at the Cannes Lion Contest in 2006! (small consolation, I’m sure)

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5 responses to “AARP catches the youth, hope train

  1. Пора переименовать блог, присвоив название связанное с доменами 🙂 может хватит про них?

  2. Качество друзей тоже надо учитывать. Дональд Трамп, например, на двадцатку потянет.

  3. За такие посты надо награды давать, на полном серьезе!

  4. Интересно даже для бухгалтера :)))))

  5. У нас в Дагестане за такие слова могут и камням изакидать 😦

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